When it comes to marketing, stickers are a popular and affordable way to get your business’ name and logo out there. But with so many sticker materials on the market or to choose from when you order stickers online, it can be tough to decide which one is right for you. Here’s a look at the most popular types of sticker materials and what makes them unique:
1. White vinyl stickers
White vinyl is a versatile and affordable sticker material that can be used for a variety of purposes. One advantage of white vinyl stickers is that they’re easy to see and read, making them perfect for small labels as well as larger installations. They’re also durable and waterproof, making them ideal for use on products or in situations where they might get wet.
2. Clear vinyl stickers
Clear vinyl stickers are a great way to show off your product’s packaging or to create an elegant and understated look for your business. That is because the transparent vinyl blends in perfectly with its surroundings, especially when you choose custom die cut stickers. They’re also waterproof and UV-resistant, making them perfect for use outdoors.
3. Metallic stickers
Personalized stickers are not only available in different materials, but also with different effects. Metallic stickers can add a touch of class and sophistication to your marketing materials. They have a metal-like finish that looks luxurious and gives your stickers and labels a premium feel – perfect for branding a special promotion.
4. Paper stickers
Paper stickers are the most affordable option, and they’re perfect for short-term promotions or for use in situations where durability isn’t a concern. Keep in mind that paper stickers are not waterproof, so they’re not a good choice for outdoor use. However, paper labels are usually plastic-free and biodegradable, making them a great choice for the environment.
5. Pro-tip: stickers vs labels
The material of your stickers is not the only thing you can select when you order custom stickers and labels. You can also choose whether you would like them individually cut or printed on a sheet. Sticker sheets are perfect for labeling your products, whereas individually cut stickers are ideal for giveaways. Be sure to choose the option that works for you!
Now that you’ve learned about the different types of sticker materials, it’s time to decide which one is right for your business. Consider your needs and choose a material that will best represent your brand. If you’re not sure where to start, our team can help you find the perfect stickers for your business. Ready to get started? Let us know in the comments below.